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User Experience Summit in Hong Kong
It’s an exciting time for one of our Reach partners, Apogee, who are shortly going to be hosting the first ever User Experience conference in Hong Kong. This is a great opportunity for anyone wanting...
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Research Synthesis and Consolidation
An increasing number of our clients already possess a wealth of disparate research data on the issues they ask us to examine. On a number of recent projects, our work has centred on uncovering,...
View ArticleNo inter-disciplinary without disciplines
Based on their keynote presentation at the service design conference in Berlin in November 2010, Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, the magazine...
View ArticleDesign ethnography: Taking inspiration from everyday life
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to the toolbox STBY edited for the book....
View ArticleService Design Talks Amsterdam
Following on the lively discussions last week on ‘Practices and Principles of Service Design’, where author Qin Han joined in via skype, we are happy to announce the date for the next Service Design...
View ArticleService Design Thinks Utrecht
Don’t forget that on Wednesday 2 February the first Service Design Thinks session of 2011 will take place in Utrecht. Everyone is welcome. The location is Louis Hartlooper Complex. The time is 7pm...
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Service Experience Lab
Immerse yourself in the service experiences of your customers, identify new opportunities for innovation or discuss your service concept ideas with a sample of lead users. In a bespoke one- or two-day...
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Lead User Discovery Research
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the...
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Probe and Diary Studies
Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about their...
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Scenario & persona development
Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary to...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticleGet a discount for the Creative Company Conference!
The programme of the Creative Company Conference (CCC, 14 September 2010) is now complete, and looks great for people who want to learn more about service design and design thinking. Specifically...
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Video installation at EPIC in Tokyo
Bas and Geke presented their latest video work in Tokyo, for the first time in the format of an installation. As part of the EPIC conference we showed four films that were made as part of the Belonging...
View ArticleWorld class pioneers and creative thinkers
As one of the first companies to focus on projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work...
View ArticleThe Value of Creative Thinking
After months of intensive writing and discussing, a core group of the Dutch Creative Industries have jointly submitted an impressive proposal to the Dutch government. The proposal addresses the added...
View ArticleCreative Thinking
For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke van Dijk has written a contribution...
View ArticleLife Scapes magazine
How do people express themselves online and offline and is there a connection between the two? The Life Scapes magazine explores these questions in a visual and inspiring way. The magazine is one of...
View ArticleService Design events in The Netherlands
After the summer break the Dutch Service Design Network is picking up its activities again: The next Service Design Talks event will be on Tuesday evening 28 September (18:30 at the Amsterdam offices...
View ArticlePresentation at Emerce E-Day
Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present a...
View ArticleObservations from EPIC
The EPIC conference has been and gone for another year, and we’ve collected some of our initial observations on the most compelling presentations from this year’s show. Two concepts stood out to us...
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